Multimedia electronic stores market crowded recently with much of the options that have come to introduce themselves to the user a view to attracting him with advantage or another. And has been logical and expected to see Sony Ericsson to enter this market and is the company that produces music phones in the first place what makes it in an appropriate place to benefit from this advantage to promote it’s competition service among it’s telephones users.

New service is PlayNow Arena, is an electronic music store allows the purchase of recreational materials not protected under the control of intellectual property rights of digital materials DRM makes the user is able to transfer these materials purchased from device to another without problems.

Store Library will start with one million digital file for sale with a scheme to increase this number to 4 million soon. Price ranges between 0.8 to 1 euro, store will also provide electronic games for Sony Ericsson phones and prices will be within 4 euros.
PlayNow Arena is expected to start next Monday.